Strategy

Profitable growth while considering customer needs

Strategy for the strategy period 2018–2020:

In the restaurant segment, the cornerstones of the strategy is: profitable growth is driven from customer growth centres organically, through new establishments, and via corporate acquisitions. The productivity of the existing business will be improved by investing more into customer service, corporate sales, marketing and employee engagement. Cost efficiency will continue to play a key role in managing the operations. Restamax’s goal is to expand its restaurant business abroad during 2018.

In the labour hire segment, the strategic cornerstones are the acquisition of new customers, the continued development of existing business and profitable growth through business acquisitions. New service models will be developed in accordance with the growing and diversifying staffing needs of different customer groups. Another strategic focus is investing into the availability of labour with different cooperative parties.

Restamax’s goal is to reach a revenue of approximately MEUR 400 by the end of 2020 after internal eliminations.

The goal of the restaurant segment is to reach a revenue of approximately MEUR 200, and the goal of the labour hire segment is to reach a revenue of approximately MEUR 220 by the end of 2020.

The Group’s goal is to keep EBITDA at a good level that is better than the average level of the sector in both segments. The aim is to increase EBIT margin in both segments. The company will endeavour to increase dividend payments every year.

Vision

To be Finland’s biggest company providing high quality restaurant experiences and for the company to have the best restaurants for its target groups in Finland’s biggest cities.

Mission

To develop interesting new restaurants and concepts for all target groups.

Values

Our operations and decisions are steered by our entrepreneurial approach, profitable growth, quickness, quality, courage and passion.

Restamax Plc has more than 20 years’ experience in the restaurant business. The company’s roots date back to 1996.

See the milestones in our history